With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics ...

It’s easy to assume that showing up in traditional search results is the finish line, but how people search today is changing, with many now using AI chatbots. This means adapting—and building ...

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple ...

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions. Many saw desktop impressions drop around Sept. 10. A working ...

AI-powered search engines like ChatGPT Search are reshaping how users access information online. These platforms emphasize personalized, conversational, and context-aware results, moving beyond ...

Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne Damiano Spina has received funding from the Australian ...