Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Microsoft's recent cloud-computing performance reflects that the company has been picking up market share at the expense of ...

A new report shows how advertisers have dramatically shifted their spending toward Meta, Google, Amazon, Microsoft, and ...

Breaking into the industry today requires more than a degree or a polished résumé; it takes creativity, initiative and proof that you can apply what you've learned.

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024. Google’s share of the global search engine market fell below 90% for the first ...