In a world designed for broadcasting curated lives, performance has become a new way to measure masculinity. As men compete ...

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Some know “sigma” as the 18th letter of the Greek alphabet but it’s also teen slang for a cool dude. According to Know Your Meme, sigma is “referring to a supposed classification for men who are ...

Squidward from SpongeBob becoming a viral meme isn’t exactly new, but this sound has so many layers, it genuinely rivals an onion. Stay with us on this one, we promise it’ll end up making sense. In ...

What do Patrick Bateman, John Wick, Thomas Shelby from Peaky Blinders, and Tyler Durden from Fight Club have in common? Besides the obvious (they’re all white, straight men) these characters are ...

The Sigma Sigma Boy song is a viral brain rot meme on TikTok whose catchy beat and simple lyrics sent it viral, despite being in Russian. The song is called Сигма Бой in Russian and was released on ...

If you’ve spent any time with teens recently you might have heard them describe something as “sigma”, or even exclaim: “What the sigma?!” Confused about what it might mean, or why kids are so obsessed ...

A familiar phrase has been incorporated into brain rot, leading it in some surprising directions. By Jessica Roy If people on your social media feed are suddenly referring to themselves in the third ...