We all have areas in our lives we'd like to improve upon, whether that's getting a better job, focusing on healthier habits or completing a college degree. But it can be easy to get thrown off course ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

If you're going to set SMART Goals, you deserve to know the truth about their limitations. Every company in existence has set its share of SMART goals (the SMART acronym most commonly defined as ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

Reflecting on the year that just passed, business leaders must examine how productively our time was spent and identify the situations where we can improve, both professionally and personally. It’s ...

But this approach notably leans heavily on quantification. Learning to balance SMART goals with a more qualitative mindset might make the difference between going up just a level or two and being ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.