The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...

More people than ever are using their smartphones to connect instantaneously to the world around them. This connection extends beyond social relationships and into the consumer world, where customers ...

The global DPP-enabled smart labels and inlays for FMCG packaging market is poised for remarkable growth, with its market ...

Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

The global mobile technology market is projected to rise, reaching over USD 5,500 billion by 2026, a substantial increase from its 2019 value of USD 290 billion. As one of the key technologies driving ...

QR codes are now squarely in fashion: Dior used them to award customers limited-edition “Air Jordan 1 OG Dior” sneakers, Instagram is using them to help retailers gain followers and Basic Space — a ...