For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money. Philip Walton, the creator of the viral "potato lens," told Insider last ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

As companies everywhere celebrate Earth Day, Snapchat today has launched a new Snapchat Lens that shows the projected waterline in the year 2100. The goal of this feature is to show users what the ...