Yet another new camera announcement for today. This time it's Sony's SLT-A77, the SLR equivalent of the NEX7 mirrorless compact, also announced today. The A77 has two very cool new features. First is ...

Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer. Meaning “beginning” and “essential,” the symbol alpha embodies the ...

February 8, 2008 Sony has added the Alpha 350 to its digital SLR line-up. Even by today's lofty standards, the unit earns the tag of high-definition with its 14.2-megapixel CCD image sensor, a feature ...

TOKYO – Sony Corp. unveiled its first digital camera with interchangeable lenses Tuesday, marking a late entry into the high-end of the photography market for the company that was first to offer a ...

Sony has announced a dedicated camcorder which will use the same E-mount lenses and giant DSLR-sensor found in its new NEX mirrorless cameras. The camcorder, which will be available in the fall of ...

Sony is always on the cutting edge of mobile camera technology, and a recent report in Nikkei Japan indicates that the company believes its breakthroughs will see smartphones match and even overtake ...

Sony got its groove on this afternoon with an extravagant press conference, where dozens of new products were unveiled. The majority of the Japanese company's new gear focuses on HDTV and some ...

Sony is jumping into the digital single lens reflex (D-SLR) camera market with today’s introduction of the a (alpha) DSLR-A100 system. The system combines advanced SLR features with other Sony digital ...