To soundtrack this new era, Sprite reached out to one of rap’s most prolific and most gilded architects, Mustard, to produce the ‘Sprite Sound’—a track that captured the new direction using sounds ...

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

Sprite is celebrating the 50th anniversary of hip-hop with a star-studded summer campaign placed across TV, OTT, online video, cinema and social, per details shared with Marketing Dive. In a nod to ...

Few things define the here and now like hip-hop. It has always defined cool, from slang to personal style. Sprite’s ties to hip-hop have existed since the 1980s, putting the culture and its stars in ...