On March 19, Sprite revived FreshFest in London's Shoreditch neighborhood with a new sound from Mustard and a DJ set from ...
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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
Complex UK catches up with one of hip-hop's biggest hitmakers.
Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.
With its new ethos, the soft drink brand will unify its global expression under one platform that includes a refreshed logo and visual identity.
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
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