To soundtrack this new era, Sprite reached out to one of rap’s most prolific and most gilded architects, Mustard, to produce the ‘Sprite Sound’—a track that captured the new direction using sounds ...
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
With the constant wave of new product drops hitting store shelves lately, it’s understandable if keeping track feels overwhelming. From fast food collaborations to limited-edition drinks, the beverage ...
SAN ANTONIO (Jan. 13, 2026) – Today, the San Antonio Spurs and Sprite announced the launch of a new cobranded can, which celebrates the culture of San Antonio and Spurs basketball. The cans are now ...
The partnership, which marks the first time Sprite has tied up with a sports brand, will see a line of "fun and cool" collectibles on offer to Hong Kong consumers. Karen So, Coca-Cola marketing ...
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