KATSEYE's Super Bowl commercial for State Farm features the group rocking out to Bon Jovi's hit song "Livin' on a Prayer." ...

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

State Farm isn't the NFL's official insurer and doesn't build a standard marketing schedule around the league's players, teams, or big events. But if there's a creative opportunity around the NFL that ...

SUPER BOWL LX AD ROUNDUP: Keegan-Michael Key and Danny McBride introduce their alternative to State Farm, Halfway There ...