The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

What exactly is people-centered design? Harvard Business School defines the concept as a “problem-solving technique that puts real people at the center of the development process.” This can help us ...

Design thinking is everywhere, but definitions and interpretations vary. Design thinking is everywhere, but definitions and interpretations vary. Is it a paradigm allowing you to “think like a ...

The steps are (1) knowledge, attitudes, and beliefs mapping: reanalysis of team's research findings from prior studies; (2) environmental scanning of apps available on the market; (3) stakeholders' ...