Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

The pandemic ushered the era of hero-fication of everything, with brands scrambling to show their whole-hearted appreciation for nurses, doctors, teachers, delivery drivers, waiters and supermarket ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the ...

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, ...