Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Learn about crown jewels: a company's most precious assets, how they impact business strategies, and defenses against hostile ...

The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Discover how add-on sales boost revenue with examples and benefits. Learn strategies for maximizing profits through effective ...

STAR is an acronym for a formula which can help you structure your responses. The letters stand for Situation, Task, Action, and Result. Most questions center on your past or current attitudes, and ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...