Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...
Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...
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NIH director lays out agency’s research and funding priorities in new strategy statement
The director of the US National Institutes of Health outlined on Friday a “unified strategy” to align the agency’s priorities and funding, a move he said was meant to offer clarification following ...
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