Super Bowl, AI Ads
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Super Bowl LX tech ads from OpenAI, Anthropic, Google, and others show how AI companies are pushing toward mainstream adoption.
Super Bowl 60 marks Oakley's first-ever commercial in the big game, advertising the eyewear brand's collaborations with Meta AI: "Athletic Intelligence is here." The brand is airing the campaign in two parts over the course of Super Bowl Sunday.
The emerging AI super-app model integrates search, generative AI, navigation, media, and real-world services into a single, continuous user experience. In this approach, artificial intelligence functions not as a standalone product, but as an embedded operating layer across multiple consumer interactions.
The Super Bowl is a spotlight for all kinds of ads, but Svedka Vodka's new ad veers into the uncanny valley with its use of AI-generated robots.
One of the prevailing narratives around AI is centered on a captivating question: When will we achieve Artificial General Intelligence (AGI)? Our world is transfixed by the idea of a machine that can think, learn, and perform like a human. But this focus ...
Daniela Amodei, president of Anthropic, unveiled the AI company's Super Bowl ad on "GMA" and spoke more about the industry.
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Two of the biggest AI companies are feuding over a Super Bowl ad. It’s bigger than you think
A long-simmering rivalry between two of the world’s biggest AI companies was on public display this week as Anthropic and OpenAI took swings at one another online.