One possible explanation for the variability in estimates across the different nonprobability samples is the range of methods that online sample vendors employ. They differ on recruitment, weighting ...

Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization. For too many, improving customer experience ...

Black Americans constitute a population that is multicultural, regionally distinctive and often underrepresented in surveys. While most national public opinion surveys allow researchers to study ...

Focusing on customers is critical to any business and, oftentimes, a manager’s compensation is based on improving customer satisfaction. But how do you make sure that you are truly measuring ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

This study reviews the Census Bureau’s annual economic surveys. Specifically, it examines the design, operations, and products of 11 surveys and makes recommendations to enable them to better answer ...