Taylor Swift is the biggest-selling artist in the world by most reliable measures, so when she makes an unconventional business move — no matter how random or trivial it may appear — it's worth paying ...

For about 50 years, sending money across borders has meant going through SWIFT—the network behind roughly 11,500 banks. It ...

Add Yahoo as a preferred source to see more of our stories on Google. Taylor Swift is taking new steps to protect her voice and image in the age of artificial intelligence. The pop superstar's company ...

Taylor Swift is trying to lock down something AI cannot stop chasing: her voice. The Taylor Swift filing comes as stars face fake ads, cloned audio and manipulated images online. Her company, TAS ...

Add Yahoo as a preferred source to see more of our stories on Google. Taylor Swift released the music video for her latest single, "Opalite," on Friday. The video premiered on Spotify and Apple Music.

New trademark filings could help the pop superstar fight deepfakes, fake endorsements and unauthorized AI-generated content.