Is it time to pull the trigger?

Grey market dealers have been told that production will stop on one of the brand's hottest timepieces ...

The Milgauss turns 70 in 2026 and was discontinued in 2023. On its own, that’s not enough. Rolex doesn’t do nostalgia for nostalgia’s sake, and they let the GMT-Master’s 70th pass without a whisper.

Rolex sales increased 4 percent to about $14 billion in 2025 in a brand first, Morgan Stanley and LuxeConsult’s annual Swiss Watcher report says.

With Watches and Wonders 2026 on the horizon, it's time to start speculating about what Rolex has in store for the ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

The Rolex Awards, now in its 50th year, supports individuals leading projects with the potential for global impact and achievement ...

The Rolex Datejust and Cartier Tanks featured in "Love Story" are soaring in demand on the secondary market, according to online marketplace Bezel.

Add Yahoo as a preferred source to see more of our stories on Google. It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and ...

IF YOU are very lucky, you might now be able to walk in to a store and walk out with a Rolex. It may not the model or style ...