For decades, Switzerland’s pristine landscapes and elite reputation have made it a magnet for affluent travellers. The ...

The growing trend for the ultimate luxury experience is a clue as to what the very rich are doing with their cash. For the ...

Switzerland Tourism works in close collaboration with tourism partners at home, and abroad to offer visitors an unforgettable experience. Swiss tourism is at the center of our attention!

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

Or head to Zürich West for creative spaces and contemporary art shows. Before Switzerland Tourism and Hotellerie Suisse award the Boutique & Design Hotels and Lodgings stamp of approval, they ask ...

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes. Everywhere you turn, you're treated to a little bit of history and a little bit of nature's ...

Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests, but to take a hard-headed look at the figures. Stays at Swiss five-star hotels make up around 8% ...