The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...
TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...
Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: GOOGL) that will allow brands and agencies tied to its Rewarded Video ads to buy advertising from Alphabet via Google Ad ...
NEW YORK (Reuters) -In the most competitive holiday season in years, major U.S. retailers Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming ...
BRUSSELS (Reuters) -Elon Musk's X social media platform has been hit by complaints by nine civil society organisations to EU and French regulators over what they say is its use of users' data for ...
Eisai has put direct-to-consumer (DTC) advertising at the heart of its ongoing efforts to expand demand for Leqembi. Seeking to grow prescriptions in the U.S., the Japanese drugmaker is now targeting ...
NEW YORK, Dec 24 (Reuters) - In the most competitive holiday season in years, major U.S. retailers Target (TGT.N), opens new tab and Walmart (WMT.N), opens new tab are spending more on ads to reach ...
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