Taylor Swift unintentionally kicked off a conservation movement after a brief on-screen moment turned into a major fundraiser ...

A Northern California aquarium has raised more than $2 million for sea otter conservation in just two days. All it took was ...

Defending her title as the reigning Queen of Easter eggs, Taylor Swift dropped an Easter egg into one of her fashion choices in the theatrical experience for the release of the twelfth studio album, ...

Swifties rushed to buy a reprint of a 1990s shirt after seeing one in the pop star's latest film. The aquarium used Tiltify ...

The Monterey Bay Aquarium has raised an astounding $2.2 million for its sea otter program, thanks to a surprise boost from global pop star Taylor Swift.

In a savvy fundraising move, the aquarium quickly reissued a vintage 1990s T-shirt after fans noticed the pop star wearing it in her “Life of a Showgirl” release movie.

A Monterey Bay Aquarium shirt Taylor Swift wore in her 'Life of a Showgirl' film has led to a fundraising campaign that's raised over $2 million.