During his Ph.D. research, mathematician Tyron Lardy worked on a new approach to hypothesis testing. Instead of the traditional p-value, he uses so-called e-values. These turn out to be more ...

Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.

In the realm of technical product development, hypothesis testing acts as a bridge between design, data and decision-making. It enables teams to move beyond assumptions and validate their ideas ...