A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

ELLE editors put the brand’s latest launches to the test.

Add Yahoo as a preferred source to see more of our stories on Google. There are many mysteries in our world, but the one I think about most often is how the perfect no-makeup makeup look was achieved ...

A BEAUTY lover put the viral Huda Beauty lip stain to test against a £9.99 drugstore product and was shocked at the result. ‘Honest’ make-up reviewer Amber Pitkin has become known on TikTok for her no ...

This lip stain stayed put all evening, even after scoffing a steak and glugging numerous cocktails *All recommendations within this article are informed by expert editorial opinion. If you click on a ...

Promising 12-hour wear, hydration and a bold lick of colour, we put the new L'Oréal Paris’ Hyaluron Tint Lip Stain Serum ...

*If you click on a link in this we will earn affiliate revenue Scroll down for the best beauty dupes A BEAUTY lover put the viral Huda Beauty lip stain to test against a £9.99 drugstore product and ...