Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

Experience a stunning asmr visual as a glass taco is sliced cleanly in slow motion. The golden-yellow glass shell cracks ...

Add Yahoo as a preferred source to see more of our stories on Google. But with millions and millions of ASMR videos on the internet, it’s hard to know where to start. Plus, the culture of ASMR can ...

Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...

The shushing sound of voices whispering, or clothes rustling—and then a tingling feeling begins on the scalp, and spreads down into the neck, shoulders, and limbs, and along with it comes a state of ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Back in the '80s, Craig Richard, PhD, would come home from school, sling off his backpack, and plant himself in front of the television to watch painter Bob Ross' The Joy of Painting. Richard soaked ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. Magnum ice ...