Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement chain’s ...

NHL Blast, the league’s Roblox experience, has been updated with a 3D visualization of its All-Star Game, according to information shared with Marketing Dive. The NHL claims to be the first ...

H&M's "Stranger Things" collection will be visible at H&M Loooptopia on Roblox. Courtesy of H&M With the metaverse and social gaming channels increasingly becoming more a part of our culture ...

Roblox has been around for a long time. How long, you ask? Try 19 years! We'll break down its long and complicated history here!

Climb and Jump Tower is an experience on the Roblox platform where you climb and scale massive structures inspired by real-world landmarks like the Eiffel Tower, Statue of Liberty, Leaning Tower of ...

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.

CBS News documented dozens of swastikas and at least a dozen instances of hate speech targeting minority groups across Spray ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...