Google has officially announced plans to gradually eliminate third-party cookies, a key aspect of its Privacy Sandbox initiative. This phased approach begins with a 1 ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Wherever you go on the internet, the same question pops up in one form or another: "Do you want to allow the use of cookies?" Where you click, where you spend time, what site you came from and when ...

Google no longer plans to deprecate third-party cookies in the Chrome browser, marking a notable change to a prior decision to phase out third-party cookies by 2025. Google announced its cookie ...

Privacy Oblige: Google has begun implementing its new Tracking Protection technology, designed to improve privacy online while providing advertisers with a viable ...

Google has started testing the phasing out of third-party cookies on Chrome, affecting about 1% of its users or approximately 30 million people. Learn how to check if you are part of the initial test.

Chrome will now allow users to either experience web browsing within the Privacy Sandbox setting or continue to have traditional cross-site cookies activated. As a ...

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

The online tracking technology 'is not good for the web' and should be restricted, the group says, even as Google again delays plans to drop the browser technology. A leading internet standards body ...

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was ...

What just happened? In a significant reversal that will send ripples through the advertising industry, Google has announced that it will no longer introduce a standalone prompt for third-party cookies ...