The online tracking technology 'is not good for the web' and should be restricted, the group says, even as Google again delays plans to drop the browser technology. A leading internet standards body ...

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was ...

After years of indecision on the issue of third-party cookies, Google has finally made a decision: on Monday, the company revealed that it would no longer pursue its plan to cut off support for ...

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as ...

Google has an announcement today: It’s not going to do something it has thought about, and tinkered with, for quite some time. Most people who just use the Chrome browser, rather than develop for it ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Google has made an unusual announcement about browser cookies, but it may not come as much of a surprise given recent events. After years spent tinkering with the ...

What just happened? In a significant reversal that will send ripples through the advertising industry, Google has announced that it will no longer introduce a standalone prompt for third-party cookies ...

April 22 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain the tiny packets of code in ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost all (99%) of businesses still use third-party tracking cookies ...

Google has dramatically changed course on its proposals to deprecate third-party cookies in its Chrome web browser in favour of a “new experience” that it claims will enable people to make an ...

A hot potato: For years, Google has been banging the drum about user privacy in its Chrome browser, promising to eliminate the third-party cookies that so many people have come to hate. It had ...