In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Social media has spurred the spread of dangerous “challenges” that are often carried out by bored teenagers. And if you’re a parent or teen, you’re likely already aware of the newest challenge to hit ...

The tide pod challenge is a fad we’d hope would pass sooner. Unfortunately, the internet has embraced it and media coverage has done nothing to deter it. According to the latest statistics, its still ...