Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago. "I was thrilled with the release from the team on ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Almost a year and a half after its launch in the United States, Apple Vision Pro is struggling to take off. The sales have not even reached a million units, and critics have focused on the high price ...

Apple set out to redefine personal computing with its mixed reality headset, but the Vision Pro’s early stumbles have ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

The big picture: This month marks Tim Cook's 14th year as CEO of Apple. As the company looks toward future software and hardware launches, Cook remains optimistic about the Vision Pro despite its ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...