Nothing will take you back to your childhood quicker than the advert for that one toy you wanted more than anything else in the world. With catchy jingles, bright colours, and lots of smiling faces, ...

Children’s toys have become more and more sophisticated over the years - to such an extent that many of the classic toys which previous generations enjoyed are now obsolete, lost in the mists of time.

Written by Steven Heller, the book traces the fascinating story of the 20th century toy boom, as well as addressing the industry’s chequered past when it comes to issues such as perpetuating gender ...