Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

The new Toys ‘R' Us store is open now at Raleigh's Crabtree Valley Mall, which is already home to the LEGO Store, Bloomsbury ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Toys R Us is closing its last U.S. stores by Friday, the end of a chain known to generations of children and parents for its sprawling stores, brightly colored logo and Geoffrey the giraffe mascot.

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign in which ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...

NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every age and interest. This ...

After filing for bankruptcy in 2017, the toy store Toys R Us has made several attempts to reestablish its retail presence.

Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events. NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of ...

NEW YORK, N.Y. — The holiday season is right around the corner, and to celebrate the fervor ahead of the seasonal shopping, Macy's and Toys "R" Us have revealed Geoffrey’s "Hot Toy" listthis year.