Across industries, budgets are getting tighter, and the customer journey is changing. For marketers, this means we must be even more strategic to maximize spend and reach our target audiences. In ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

What if everything you thought you knew about marketing was no longer enough? Picture this: your carefully crafted email campaigns go unopened, your search-optimized content struggles to attract ...

But first: What is Intentional Marketing? If branding is built on the emotional bond between you and your audience, matched with rational brand positioning and differentiating features to set your ...

Unconventional marketing campaigns can generate significant media buzz and public interest, often surpassing the impact of traditional strategies. By leveraging creativity and unique approaches, ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...