Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

A 2-year-old Holland Lop rabbit from Houston landed on a cereal box this week. The bunny, named Cinnabun, was chosen from more than 7,500 entrants to replace the cartoon Trix Rabbit on the popular ...

Stick a spoon in it; artificial colors and flavors have a limited shelf life at General Mills. The breakfast food giant recently announced its intention to remove artificial ingredients from all its ...

I was at my local Target the other day, and as I was passing down the cereal aisle, I came across this. General Mills is doing a “retro” … ...

Trix cereal is made of colorful pieces of corn puffs. Manufactured by General Mills, Trix has been around since the mid-1950s. Although Trix’s iconic rabbit mascot has morphed in appearance over the ...