With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity. Typically all logos fall into one of five broad categories: wordmarks, ...

Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them, a few logos stand out, instantly recognizable and effortlessly ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Creating your logo might be one of the first things on your mind when ...

The need for great logo design is ever-present. As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and ...

This was met with a cocked head of confusion. In fact, many business owners don’t realize that a logo can be differentiated as a logomark, a logotype, or a combination of both. A logomark is a graphic ...

Lamar Jackson and Dale Earnhardt Jr. may have butted heads over the number 8, but in some types of logos, it turns out the numeral 2 is No. 1. Part of the appeal of such seemingly random numbers is ...

(CNN) — The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a ...

Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help deliver ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Adidas/Coca-Cola/Shell/Wendy's/NBC/New York Yankees The ...