Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Point-of-purchase merchandising uses strategically placed products -- usually near the front of the store or by the cash register -- to spur consumer impulse buying. When used properly this type of ...

If you own a small business, you already know that you can brainstorm clever marketing ideas all day long, but if your customers yawn in response, you've done little more than spin your wheels. There ...