Enterprise brands know they want to scale content. Most don't have the infrastructure to measure it. Unilever's creator ...

Unilever and Nestlé are the first brand owners to commit to paying a fractional green offset levy of the cost to produce an ad. Several agencies have already committed to collecting the levy, ...

At issue are the two companies' ads for their respective anti-dandruff shampoos. Unilever was the first to file its suit with a Bangkok civil court, charging that P&G's Head & Shoulders advertisement ...