Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

However, Unity is offering “qualifying customers” credit toward the runtime fee should they implement Unity Gaming Services or Unity LevelPay, which supports mobile ads in games.

Shares in Unity have surged by 36.2% to $29.24 after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppLovin. At close yesterday, shares had ...

Earlier this week Unity announced that, as of January 1, 2024, it will charge a fee every time a Unity-built game is installed on an end user's device.

More companies and developers have joined a protest against Unity by switching off ads and monetisation. Last week, 16 studios cut off all Unity-based monetisation in protest of the company's ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading ...

The tools Unity is adding to the Dashboard include in-app bidding, A/B testing, granular reporting, and support for formats such as interstitial ads, quick start tools, and others.

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based ...