Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

Several major mobile game studios have signed an open letter calling for developers to turn off ad monetization services in protest of Unity’s controversial pricing changes.

Developers switch off Unity ads in Runtime Fee protest Collective of 16 studios have cut off all Unity-based monetisation, call for more to developers do the same News by James Batchelor Editor-in ...

More companies and developers have joined a protest against Unity by switching off ads and monetisation.

Shares in Unity surged by 36.2% to $29.24 today after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppL ...

Unity's AI ad platform Vector boosts ad network revenue 15% sequentially, with guidance for continued double-digit growth in Q3.

Unity today announced it's bringing mediation to all Unity Ad users. The technology enters open beta today.