Let’s face it: No one likes the word “sales.” The word brings to mind used car salesmen or Bud Fox cold-calling down the white pages in the movie “Wall Street.” We’re way beyond that … we’re holistic ...

In the business realm, the techniques and tactics used in corporate sales can have a substantial impact on a company's financial performance. As businesses progress and change, sales methods also need ...

Digital marketing has become more and more sophisticated in recent years. But for companies that still need the consumer to pick up the phone to complete a purchase — for example when taking out a ...

Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...