Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

Chrono24, the biggest online watch marketplace, said Rolex’s decision to certify its pre-owned timepieces for resale by authorized dealers will boost sales as it legitimizes the secondhand market. “It ...

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...

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Rolex has officially introduced a certified pre-owned program, granting the Swiss company more control over its timepieces in the $20 billion USD market for secondhand luxury watches. Within the ...

During the pandemic, the pre-owned luxury watch market was met with an influx of demand and interest. As the world resumes back to normality in the post-pandemic era, many wonder how this might impact ...