If you have blonde, platinum, or silver hair, you’ve likely been advised to incorporate a purple shampoo into your color-maintenance routine. Why, you ask? Purple shampoo is color theory at its ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

Having blonde hair can be a lot of fun, but anyone who has — natural or not — knows the work that can go into maintaining a fresh color. If you don’t take care of your color, you may begin to see some ...

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