A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

The more value you offer to potential customers, the more likely they are to purchase from you. Your marketing strategy determines what your target customers value, informs them of the value you are ...

It is ironic that the sheer volume of marketing messages is rationalizing marketing and changing it from “Look, please look!” to “Dear Customer, What can we do for you?” Studies and heat maps have ...

Utility marketing means putting content and information in your marketing material that your target audience can utilize. It’s the opposite of interruption marketing where your goal is to get your ...

In my last column, I shared some of the most common challenges facing brands related to online marketing. At the end of that piece, I wrote about an emerging marketing concept called “utility ...

It is ironic that the sheer volume of marketing messages is rationalizing marketing and changing it from ?Look, please look!? to ?Dear Customer, What can we do for you?? Studies and heat maps have ...