While marketing clouds push the promise of technological integration, the fact that every major cloud was built through acquisition means it’s fair to question the extent to which the components are ...

When I recently attended Oracle’s Marketing Cloud kickoff event, where Oracle COO Mark Hurd gave his presentation to 100 of us, we had a chance to ask him questions at the conclusion. My question for ...

“I used to be magnetic; now I’m downright electrifying.” That aphorism from best-selling author Jeffrey Hayzlett encapsulates the overall mood at the Eloqua Experience 2012 conference in Orlando. I ...

Marketing automation firm Eloqua is in a “quiet period,” but that didn’t stop CEO Joe Payne at CloudBeat 2011 from talking about his company and how the basic SaaS services it provides are ...

Eloqua Experience 2012 is the industry event where modern marketers come together to learn and share best practices around marketing automation and Revenue Performance Management Click here for ...

“Extraprise extends the runway for marketers using Eloqua's platform,” said Chris Baribeau, Director of Account Services at Extraprise. “Marketers are seeking to drive revenue performance with ...

Delivering proactive and proven solutions and services that help secure systems and networks around the world, McAfee protects consumers and businesses of all sizes from the latest malware and ...

Eloqua announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The ...

Jumping onto the demand generation bandwagon is National Instruments which last week appointed Eloqua to oversee the automation and management of its worldwide B2B direct marketing portfolio. National ...

Yesterday, one of the industry’s most interesting open source startups launched: Loopfuse. Founded by open source veterans Roy Russo (JBoss Portal) and Tom Elrod (JMX, JBoss Remoting), the company is ...

Oracle has agreed to acquire Eloqua for about $871 million, in a bid to build out a set of marketing automation software. Eloqua’s board has approved the deal and it is expected to close in the first ...