Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Delray Beach, FL, Dec. 19, 2025 (GLOBE NEWSWIRE) -- The immersive VR market is projected to grow from USD 10.1 billion in 2024 to USD 34.9 billion by 2029, registering a CAGR of 28 percent. This rapid ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

E-sports is still a relatively young but rapidly growing industry. Price money for tournaments has been growing steadily, with the number of million-dollar tournaments increasing by 41% over the last ...

Experts from the world of virtual reality have described Meta's decision to close three studios and make layoffs to its metaverse-focused Reality Labs division as "concerning". Speaking to The Games ...

As I look back over the last decade, there have been huge leaps in the augmented- and virtual-reality (AR/VR) world as innovators have been trying to mimic more realistic, immersive display ...

With construction spending on the rise and skyrocketing demand for sustainable energy and other new technologies in building projects, jobs are plentiful in the construction industry. However, the ...

Just as there have been Brazilian game developers since the 1980s, so too has the country's creative talent been pioneering with virtual reality from an early stage. Rodrigo Terra, president of Brazil ...

A recent report from ResearchAndMarkets said that the U.S. augmented reality and virtual reality in healthcare market size which was estimated at USD 1.03 billion in 2024 is projected to grow at a ...

I can see how it feels like a VR winter.” The line landed across industry threads on Jan 24, 2026, and it carried real sting ...

Motion capture techniques are used throughout the VFX industry, but a new project from Mo-cap specialist and developer Jasper Brekelmans aims to bring live, augmented reality previews for motion ...