Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value ...

“We’re in business to save our home planet,” reads the Patagonia mission statement. This American clothing company is a good example of how a company’s rootedness in its values can be a force behind ...

Forbes contributors publish independent expert analyses and insights. I am the Kester and Brynes Professor at Columbia Business School and a Chazen Senior Scholar at the Jerome A. Chazen Institute for ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...