“Work-life balance” is a term we frequently encounter, one that’s used by many organizations to promote how we should prioritize our personal and professional time. The term, which the Cambridge ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. AI has arrived, and the output can be thrilling: fully ...

Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...

When vendors launch the latest iteration of a channel programme, they often claim to be rewarding partners that deliver real commitment and value-add – but, as many can attest, that’s not easy and can ...

Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.