What’s in a name? Everything. One of the most important branding assets your business can own in today’s digital age are your vanity URLs. Through personalized vanity URLs, you can establish your ...

Starting at midnight Eastern time on Saturday, Facebook's more than 200 million users will be able to personalize the URLs for their profiles, the company announced Tuesday. By rolling out so-called ...

When you're creating a URL, context is everything. The URL you create for a personal blog would be different from your business website's URL. When you use a subdomain to create a custom vanity URL, ...

A vanity URL is a Web address that contains the name of a user or product. On Facebook, for example, John Smith's vanity URL could be facebook.com/johnsmith. Your ...

I told myself that I wasn't going to do it. I wasn't going to stay up past midnight to try to grab a vanity URL on Facebook. After all, I have a 2-year-old who would certainly be waking me up bright ...

The ability of Google to reclaim any custom name precedes this clause, and it makes sense for the Google+ Team to highlight that power at the outset of the custom URL project. But offering a free hit ...

Here's the newest reason for companies in social media not to make money: because their competitors don't, so they shouldn't either. In my view, they should all charge, but I get Facebook's point, to ...

Over the weekend, nearly 5.75 million Facebook users registered for unique usernames that will act as identifiers at the end of the social networking site’s URL. At 12:01am Eastern time on Saturday, ...

If an award were presented for the most significant event of 2008 in local search, Google's AdWords ban of vanity URLs would win hands down. The policy change took effect April 1 and specifies that ...