Two trends in online video advertising, interactivity and real-time buying, converged on Thursday, as video tech provider Innovid and buying platform TubeMogul struck a partnership giving marketers ...

BOSTON--(BUSINESS WIRE)--Brightcove Inc. (NASDAQ: BCOV), the global leader of video for business, today announced it will acquire HapYak technology (a long-time partner) from Newsela, a leading K-12 ...

NEW YORK--(BUSINESS WIRE)--Innovative new video technology that allows for advanced interactivity is being adopted with great success by today’s leading financial brands, such as American Express, Mr.

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

Interactivity is reinventing online video advertising, offering consumers more reasons to engage with brands, with additional opt-in content and social sharing functionality creating more immersive ...

Using HTML5 video, developers can do a whole lot more than just stream content. At the recent Streaming Media West conference in sunny Huntington Beach, California, Chuck Hudson, co-author of HTML5 ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

People interact with Web pages, so why don't they interact with online videos? That's what Scott Broomfield, CEO and co-founder of Veeple, wants to know. If the Web is an interactive medium, why is ...

Live webcams of elephants can enrich students' learning experience. Dennis Jarvis/Flickr CC 2.0 What do an elephant sanctuary in Tennessee and a World War II museum in New Orleans have in common?

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

After Netflix debuted its latest interactive video offering today, “You vs. Wild: Out Cold,” it’s worth wondering just how many subscribers are wild about this innovative format after a lot of effort ...