Virtual stores — three-dimensional, navigable, branded spaces — are maturing beyond digital replicas of physical locations. Now, they are being designed to offer the best of both the physical and ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Retailers such as Ralph Lauren Corp., Groupe Clarins SA and Gap Inc. are experimenting with virtual stores, letting web users navigate digital versions of their physical locations and try out features ...

Ahead of the holidays, Amazon has debuted a virtual holiday shop, a 3D immersive shopping environment where customers can watch content and browse new products, the e-commerce giant announced on ...

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E-commerce offers convenience and scale, while in-store shopping provides sensory experiences and personal service; many ...

With the popularity of online shopping, someone with an idea for a new retail business no longer has to open a storefront. That does not mean, however, that there is no longer a need for retail stores ...